Website Download Speed

Do you want to keep your customers satisfied with the work of your website? Then you need to speed up its work because visitors can’t stand waiting and you’re not interested in losing clients. An opportunity to get better ratings of search engines is another argument to reduce the webpage generation time. Search engines (e.g. Google, Yandex) give preference to faster websites and that may seriously affect positions of sites in the search ranks.

Website Shutdown

There are a lot of reasons why websites stop working but in recent years one of the key reasons for that are planned attacks. Maybe you have been ordered by dishonest competitors, maybe unsatisfied customers or some jokers just want to have fun. Such hacker attacks are very common for online stores. A huge number of requests sent to the website blocks the site.

Website Slow Down

The site starts working slower and sometimes completely fails to open. It happens due to an increase in load of the site, i.e. the increasing number of site visitors. The server can’t withstand such an influx of clients and, as a consequence, not all visitors get access to the site. Search engines may give you site penalty points and you lose valuable traffic.

More Websites

It’s obvious that increasing demand initiates the increase in number of websites and this number is constantly growing. But don’t rush to buy new servers for new websites because it is worth pondering the optimization of current servers. Usually server optimization is showing better performance than buying the expensive equipment.

Do you want to optimize the performance of your site?

Website Optimization Background

T is quickly progressing and internet sales or one-page website is no longer a surprise for customers. Most likely the existence of your own site is more a necessity than a privilege of big business tycoons. Outstanding usability, download speed and other modern tricks are playing the major role for clients. Therefore, every company is interested their website being fast, reliable and not making to wait for ages till the website is finally downloaded. The solution to this problem is to optimize the website and server performance tuning.

Server performance improvement work and speed increase work are often linked. By optimizing server performance you increase the speed of the site. We can help you to optimize your server and website by the following methods:

The majority of websites are connected to Apache server. In recent years a new Russian product Nginx is becoming more recognized as the leading software product for web server management. Linked to Apache Nginx has a more flexible configuration that allows the server to reduce the webpage response. Along with the server performance adjustment Nginx helps to maintain the safety and reliable anti-DDoS protection for the site.

Almost all CMS (content management systems) are linked to databases. Therefore, database adjustment with a large number of requests is a pressing question for website managers. Tracking long-running queries and their further fixing may also influence the speed of the website.

There are many caching systems. If user’s browser enables caching than there is a chance to increase the speed of the site. The system is based on the configuration that stores pictures and other files of the website when you first open the site. When you reopen the page or download identical elements (such as menus) site doesn’t download them from the server but takes them from the local copy (cache) that can significantly reduce the speed of loading pages.

The webpage response depends on the speed of data download and the amount of data transmitted from the server to the visitor. To increase the speed of the site you need to reduce the volume of data transmitted. There is a cross-browser technology that constitutes fast transmission of compressed data and latter decompression of data for the user to read it. Data compression can be configured at the server level and at the CMS.

Which site element has the largest size? Well, obviously it’s an image. By reducing the image size we reduce the amount of transmitted data and consequently increase the speed of the website. Reducing the image size can be done in several ways such as changing the file extension to PNG or in any graphics editor by changing the image resolution which will slightly affect image quality.

Code errors often cause the slow work of websites especially when sites have been built on non-standard CMS. By optimizing the code you can delete comments, spaces, tabs and other extra characters. In general, code optimization is the task for qualified programmers.

Each content management system has its own unique characteristics. Some of them bring you the ability to install plug-ins to accelerate the speed of work and other useful options. For all CMS we can use all methods of optimization listed above taking into account CMS unique features.